Market Controlled by Middlemen
The Problem with Centralized Food Delivery
The $200 billion food delivery industry is dominated by a few major platforms like Uber Eats, DoorDash, and GrabFood. These middlemen take 25-30% in commission fees on every order, despite not making food. Instead, they connect users and restaurants while keeping a massive share of the profits.
This system hurts both sides:
Users pay more because restaurants raise prices to offset high platform fees.
Restaurants earn less as they lose a significant portion of every sale.
Customer relationships are lost since platforms control all data, engagement, and visibility.
How This Affects Restaurants & Users
The Restaurant Struggle
β No control over pricing β Platforms dictate discounts and markups. β No access to customer data β Restaurants canβt build loyalty or personalize offers. β Pay-to-play rankings β Businesses that pay for visibility dominate search results.
The User Frustration
β οΈ Inflated prices β Users face higher fees and hidden charges. β οΈ Limited meal discovery β Search results prioritize sponsored listings over quality. β οΈ No real personalization β Platforms promote meals that maximize their profits, not the customerβs preferences.
The centralized delivery model prioritizes platform profits over fair pricing, restaurant success, and customer experience. This is where Gobbl changes the gameβby eliminating middlemen and returning control to users and restaurants. π
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